Applying SPAT for understanding B-to-B supplier switching processes

Author: Selos Erno   Laine Teemu   Roos Inger   Suomala Petri   Pitkänen Lauri  

Publisher: Emerald Group Publishing Ltd

ISSN: 0960-4529

Source: Managing Service Quality, Vol.23, Iss.4, 2013-07, pp. : 321-340

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Abstract