A reflective approach to uncovering actual identity

By Brønn Peggy Simcic   Engell Andreas   Martinsen Håvard  

European Journal of Marketing, Vol. 40, Iss. 7-8, 2006-07 ,pp. : 886-901

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

(Re)Writing the body: a prosumption analysis of pregnancy

By Sundstrom Beth  

Journal of Social Marketing, Vol. 3, Iss. 2, 2013-07 ,pp. : 127-143

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Consumer evaluation of unbranded and unlabelled food products: The case of bacalhau

By Sogn-Grundvåg Geir   Østli Jens  

European Journal of Marketing, Vol. 43, Iss. 1-2, 2009-02 ,pp. : 213-228

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Identification and measurement of brand identity and image gap: a quantitative approach

By Roy Dilip   Banerjee Saikat  

Journal of Product and Brand Management, Vol. 23, Iss. 3, 2014-05 ,pp. : 207-219

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The importance of the analytic approach to the Multigroup Ethnic Identity Measure in the study of Hispanic media behaviour

By Villarreal Ricardo   A. Blozis Shelley  

Journal of Cultural Marketing Strategy, Vol. 1, Iss. 1, 2015-08 ,pp. : 32-44

Henry Stewart Publications

Access to resources Recommend Favorite