The importance of the analytic approach to the Multigroup Ethnic Identity Measure in the study of Hispanic media behaviour

Author： Villarreal Ricardo   A. Blozis Shelley  

Publisher： Henry Stewart Publications

E-ISSN： 2056-8010|1|1|32-44

ISSN： 2056-8002

Source： Journal of Cultural Marketing Strategy, Vol.1, Iss.1, 2015-08, pp. : 32-44

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Hispanic identity and acculturation: implications for management

By Romero Eric J  

Cross Cultural Management, Vol. 11, Iss. 1, 2004-01 ,pp. : 62-71

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Importance of information sources and media evaluations: a cross-national study

By Ashill Nicholas J   Yavas Ugur  

Cross Cultural Management, Vol. 12, Iss. 4, 2005-04 ,pp. : 51-62

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The influence of identity on international consumer behaviour in transitional settings: a case study of the Bosnian-Herzegovinian banking market

By Kaufmann Hans Ruediger   Zagorac Zorica   Bengoa Dolores Sanchez  

J. for International Business and Entrepreneurship Development, Vol. 3, Iss. 3-4, 2008-06 ,pp. : 241-253

Inderscience Publishers

Access to resources Recommend Favorite

Navigating a hybrid cultural identity: Hispanic teenagers' fashion consumption influences

By Chattalas Michael   Harper Holly  

Journal of Consumer Marketing, Vol. 24, Iss. 6, 2007-09 ,pp. : 351-357

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

An identity approach to bacalhau prosumption

By Xie Chunyan   Guilhoto Lúcia de Fátima Martins   Grønhaug Kjell   Østli Jens  

Qualitative Market Research: An International Journal, Vol. 16, Iss. 2, 2013-03 ,pp. : 165-179

Emerald Group Publishing Ltd

Access to resources Recommend Favorite