Investigating the structural relationship between loyalty programme service quality, satisfaction and loyalty for retail loyalty programmes: evidence from Malaysia

Author： Omar Nor Asiah   Wel Che Aniza Che   Aziz Norzalita Abd   Alam Syed Shah  

Publisher： Emerald Group Publishing Ltd

ISSN： 1368-3047

Source： Measuring Business Excellence, Vol.17, Iss.1, 2013-03, pp. : 33-50

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