Relationship between consumer knowledge, prescription drug advertising exposure and attitudes towards direct-to-consumer prescription drug advertising

Author： Vatjanapukka Verawoot   Waryszak Robert  

Publisher： Palgrave Macmillan Ltd

ISSN： 1479-1897

Source： International Journal of Medical Marketing, Vol.4, Iss.4, 2004-09, pp. : 350-360

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