Branding Smallville: Community place brand communication and business owner perceptions of performance in small town America

Author： Ryu Jay Sang   Swinney Jane  

Publisher： Palgrave Macmillan Ltd

ISSN： 1751-8059

Source： Place Branding and Public Diplomacy, Vol.9, Iss.2, 2013-05, pp. : 98-108

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