Warm versus competent countries: National stereotyping effects on expectations of hedonic versus utilitarian product properties

Author: Chattalas Michael   Takada Hirokazu  

Publisher: Palgrave Macmillan Ltd

ISSN: 1751-8059

Source: Place Branding and Public Diplomacy, Vol.9, Iss.2, 2013-05, pp. : 88-97

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Abstract