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By Liu Ben Shaw-Ching   Petruzzi Nicholas C.   Sudharshan D.  

Journal of Services Marketing, Vol. 21, Iss. 1, 2007-02 ,pp. : 24-35

Emerald Group Publishing Ltd

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A customer lifetime value model for the banking industry: a guide to marketing actions

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European Journal of Marketing, Vol. 48, Iss. 3-4, 2014-04 ,pp. : 761-784

Emerald Group Publishing Ltd

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Measuring risk-adjusted customer lifetime value and its impact on relationship marketing strategies and shareholder value

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The Basics of Marketing Strategy: Where is the Customer?

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Journal of Customer Behaviour, Vol. 5, Iss. 3, 2006-12 ,pp. : 201-248

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Strategic Marketing: Balancing Customer Value with Shareholder Value

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The Marketing Review, Vol. 6, Iss. 2, 2006-06 ,pp. : 163-181

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