A customer lifetime value model for the banking industry: a guide to marketing actions

Author： Ekinci Yeliz   Uray Nimet   Ülengin Füsun  

Publisher： Emerald Group Publishing Ltd

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.48, Iss.3-4, 2014-04, pp. : 761-784

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Related content

A service effort allocation model for assessing customer lifetime value in service marketing

By Liu Ben Shaw-Ching   Petruzzi Nicholas C.   Sudharshan D.  

Journal of Services Marketing, Vol. 21, Iss. 1, 2007-02 ,pp. : 24-35

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Customer Lifetime Value and Marketing Strategy: How to Forge the Link

By Adrian Sargeant  

The Marketing Review, Vol. 1, Iss. 4, 2000-12 ,pp. : 427-440

Westburn Publishers Ltd

Access to resources Recommend Favorite

Application of customer lifetime value model in make-to-order manufacturing

By Tukel Oya I.   Dixit Ashutosh  

The Journal of Business and Industrial Marketing, Vol. 28, Iss. 6, 2013-07 ,pp. : 468-474

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Measuring risk-adjusted customer lifetime value and its impact on relationship marketing strategies and shareholder value

By Ryals Lynette J   Knox Simon  

European Journal of Marketing, Vol. 39, Iss. 5-6, 2005-05 ,pp. : 456-472

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Customer CSR expectations in the banking industry

By Pérez Andrea   Bosque Ignacio Rodríguez del  

The International Journal of Bank Marketing, Vol. 32, Iss. 3, 2014-04 ,pp. : 223-244

Emerald Group Publishing Ltd

Access to resources Recommend Favorite