The challenge of pharmaceutical brand architecture: A theoretical analysis based on the Brand Architecture Model (B.A.M.)

Author： Kanitz Christopher Burmann Christoph

Publisher： Westburn Publishers Ltd

ISSN： 1469-347X

Source： The Marketing Review, Vol.12, Iss.3, 2012-09, pp. : 309-326

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

The corporate brand association base: A conceptual model for the creation of inclusive brand architecture

By Uggla Henrik

European Journal of Marketing, Vol. 40, Iss. 7-8, 2006-07 ,pp. : 785-802

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Intellectual architecture as place brand

By Gold E. Richard

Place Branding, Vol. 2, Iss. 3, 2006-07 ,pp. : 220-228

Palgrave Macmillan Ltd

Access to resources Recommend Favorite

Architecture as brand: store design and brand identity

By Kirby A.E. Kent A.M.

Journal of Product and Brand Management, Vol. 19, Iss. 6, 2010-09 ,pp. : 432-439

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Place brand architecture: Strategic management of the brand portfolio

By Dooley Gregory Bowie David

Place Branding, Vol. 1, Iss. 4, 2005-11 ,pp. : 402-419

Palgrave Macmillan Ltd

Access to resources Recommend Favorite

Brand Architecture in Services: The Example of Retail Financial Services

By Devlin James

Journal of Marketing Management, Vol. 19, Iss. 9-10, 2003-11 ,pp. : 1043-1065

Routledge Ltd

Access to resources Recommend Favorite