Author： Dooley Gregory Bowie David
Publisher： Palgrave Macmillan Ltd
ISSN： 1744-070X
Source： Place Branding, Vol.1, Iss.4, 2005-11, pp. : 402-419
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Towards a strategic place brand-management model
By Hanna Sonya Rowley Jennifer
Journal of Marketing Management, Vol. 27, Iss. 5-6, 2011-05 ,pp. :
Access to resources
Recommend
A practitioner-led strategic place brand-management model
Journal of Marketing Management, Vol. 29, Iss. 15-16, 2013-11 ,pp. :
Intellectual architecture as place brand
Place Branding, Vol. 2, Iss. 3, 2006-07 ,pp. :
Make or buy the brand: strategic direction of brand management
By Uggla Henrik
Strategic Direction, Vol. 30, Iss. 3, 2014-02 ,pp. :
Strategic relationship management and service brand marketing
By Tsai Shu-pei
European Journal of Marketing, Vol. 45, Iss. 7-8, 2011-07 ,pp. :