The Effect of Experience on the Market Orientation of Customer Databases: Exploratory evidences from the UK

Author: Hart S.   Banerjee M.   Tzokas N.   Roslender R.  

Publisher: Westburn Publishers Ltd

ISSN: 1475-3928

Source: Journal of Customer Behaviour, Vol.3, Iss.1, 2004-03, pp. : 101-117

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