Does relationship marketing improve customer relationship satisfaction and loyalty?

Author: Leverin Andreas   Liljander Veronica  

Publisher: Emerald Group Publishing Ltd

ISSN: 0265-2323

Source: The International Journal of Bank Marketing, Vol.24, Iss.4, 2006-06, pp. : 232-251

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract