Market orientation and performance of export ventures: the process through marketing capabilities and competitive advantages

Author： Murray Janet

Publisher： Springer Publishing Company

ISSN： 0092-0703

Source： Journal of the Academy of Marketing Science, Vol.39, Iss.2, 2011-04, pp. : 252-269

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Performance implications of market orientation, marketing resources, and marketing capabilities

By Ngo Liem Viet O'Cass Aron

Journal of Marketing Management, Vol. 28, Iss. 1-2, 2012-02 ,pp. : 173-187

Routledge Ltd

Access to resources Recommend Favorite

The capabilities and performance advantages of market-driven firms

By Vorhies Douglas W Harker Michael Rao C.P.

European Journal of Marketing, Vol. 33, Iss. 11-12, 1999-11 ,pp. : 1171-1202

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Psychic distance, marketing strategy and performance in export ventures of Brazilian firms

By Sousa Carlos M. P. Lengler Jorge

Journal of Marketing Management, Vol. 25, Iss. 5-6, 2009-07 ,pp. : 591-610

Routledge Ltd

Access to resources Recommend Favorite

Seeing market orientation through a capabilities lens

By Foley Anthony Fahy John

European Journal of Marketing, Vol. 43, Iss. 1-2, 2009-02 ,pp. : 13-20

Emerald Group Publishing Ltd

Access to resources Recommend Favorite