Relationship quality in business to business: a cross-cultural perspective from universities

Author： Segarra-Moliner Jose-Ramon   Moliner-Tena Miguel-Angel   Sánchez-Garcia Javier  

Publisher： Emerald Group Publishing Ltd

ISSN： 0263-4503

Source： Marketing Intelligence & Planning, Vol.31, Iss.3, 2013-05, pp. : 196-215

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

A Cross-Cultural Perspective on the Role of Branding in Financial Services: The Small Business Market

By Abou Aish Ehab M.   Ennew1 Christine T.   McKechnieb Sally A.  

Journal of Marketing Management, Vol. 19, Iss. 9-10, 2003-11 ,pp. : 1021-1042

Routledge Ltd

Access to resources Recommend Favorite

Trust formation in cross-cultural business-to-business relationships

By Heffernan Troy  

Qualitative Market Research: An International Journal, Vol. 7, Iss. 2, 2004-02 ,pp. : 114-125

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Business ethics: a cross-cultural comparison of Mexico and the USA

By Peppas Spero C.   Ruiz Carlos E.   Peppas Stephanie R.   Yu Tyler T.  

International Journal of Economics and Business Research, Vol. 7, Iss. 1, 2014-11 ,pp. : 55-71

Inderscience Publishers

Access to resources Recommend Favorite

Exploring the dynamics of customer value in cross-cultural business relationships

By Blocker Christopher P.   Flint Daniel J.  

The Journal of Business and Industrial Marketing, Vol. 22, Iss. 4, 2007-06 ,pp. : 249-259

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Cross-cultural Business Gift Giving: A New Conceptualization and Theoretical Framework

By Arunthanes Wiboon   Tansuhaj Patriya   Lemak David J  

International Marketing Review, Vol. 11, Iss. 4, 1994-04 ,pp. : 44-55

Emerald Group Publishing Ltd

Access to resources Recommend Favorite