The role of price satisfaction in managing customer relationships: the case of financial services

Author: Lymperopoulos Constantine   Chaniotakis Ioannis E.   Soureli Magdalini  

Publisher: Emerald Group Publishing Ltd

ISSN: 0263-4503

Source: Marketing Intelligence & Planning, Vol.31, Iss.3, 2013-05, pp. : 216-228

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Abstract