Alliance competence: The moderating role of valence of alliance experience

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.47, Iss.5-6, 2013-05, pp. : 964-986

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Extending the view of brand alliance effects: An integrative examination of the role of country of origin

By Bluemelhuber Christian Carter Larry L. Lambe C. Jay

International Marketing Review, Vol. 24, Iss. 4, 2007-07 ,pp. : 427-443

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Together we are one - or are we? The role of organisational identity in the early stages of a strategic alliance

By Tobin Timothy J.

International Journal of Strategic Business Alliances, Vol. 1, Iss. 4, 2010-10 ,pp. : 364-391

Inderscience Publishers

Access to resources Recommend Favorite

Overcoming the innovation-alliance paradox: a case study of an explorative alliance

By Linnarsson HÃ•kan Werr Andreas

European Journal of Innovation Management, Vol. 7, Iss. 1, 2004-03 ,pp. : 45-55

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

A network comparison of alliance motives and achievements

By Whipple Judith Schmitz Gentry Julie J

The Journal of Business and Industrial Marketing, Vol. 15, Iss. 5, 2000-05 ,pp. : 301-322

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

A strategic contingency model for technology alliance

By Ju Teresa L Chen Shu-Hui Li Chia-Ying Lee Tien-Shiang

Industrial Management & Data Systems, Vol. 105, Iss. 5, 2005-05 ,pp. : 623-644

Emerald Group Publishing Ltd

Access to resources Recommend Favorite