A Little Something for Me and Maybe for You, Too: Promotions that Relieve Guilt

ISSN： 0923-0645

Source： Marketing Letters, Vol.21, Iss.4, 2010-12, pp. : 385-395

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Will you care when you pay more? The negative side of targeted promotions

By Tsai Dungchun Lee Hsiao-Ching

Journal of Product and Brand Management, Vol. 16, Iss. 7, 2007-11 ,pp. : 481-491

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Too little too late: welfare impacts of rainfall shocks in rural Indonesia

By Skoufias Emmanuel Katayama Roy S. Essama-Nssah B.

Bulletin of Indonesian Economic Studies, Vol. 48, Iss. 3, 2012-12 ,pp. : 351-368

Routledge Ltd

Access to resources Recommend Favorite

Entrepreneurship in the informal economy: A product of too much or too little state intervention?

The International Journal of Entrepreneurship and Innovation, Vol. 15, Iss. 4, 2014-11 ,pp. : 227-237

IP Publishing Ltd

Access to resources Recommend Favorite

Is there too little immigration? An analysis of temporary skilled migration

By Bandyopadhyay Subhayu Wall Howard

Journal of International Trade & Economic Development, Vol. 17, Iss. 2, 2008-06 ,pp. : 197-211

Routledge Ltd

Access to resources Recommend Favorite

To market…with too little clout: Forces are ranged against marketers

Strategic Direction, Vol. 25, Iss. 7, 2009-05 ,pp. : 20-23

Emerald Group Publishing Ltd

Access to resources Recommend Favorite