Author: Pollai Maria
Publisher: Springer Publishing Company
ISSN: 0923-0645
Source: Marketing Letters, Vol.21, Iss.4, 2010-12, pp. : 397-411
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Emotions and dissonance in ‘ethical’ consumption choices
Journal of Marketing Management, Vol. 29, Iss. 11-12, 2013-08 ,pp. :