La publicidad de prevención del SIDA en Europa: un análisis de sus componentes persuasivos Advertising against AIDS in Europe: An analysis of its persuasive components

Author: Igartua Juan José   Martín Carmen   Ortega José   Río Pablo del  

Publisher: Fundación Infancia y Aprendizaje

ISSN: 1138-395X

Source: Comunicación y Cultura, Vol.1, Iss.1-2, 1997-03, pp. : 43-56

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