How to create advertising that works

By Rogers Stuart C  

The Journal of Business and Industrial Marketing, Vol. 10, Iss. 2, 1995-02 ,pp. : 20-33

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

How coviewing reduces the effectiveness of TV advertising

By Bellman Steven  

Journal of Marketing Communications, Vol. 18, Iss. 5, 2012-12 ,pp. : 363-378

Routledge Ltd

Access to resources Recommend Favorite

Case study of a successful internet advertising strategy in Hong Kong: a portal for teenagers

By Cheung Ronnie Chu Ting  

Marketing Intelligence & Planning, Vol. 24, Iss. 4, 2006-06 ,pp. : 393-405

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

How should we incentivize private landowners to `produce' more biodiversity?

By Hanley Nick   Banerjee Simanti   Lennox Gareth D.   Armsworth Paul R.  

Oxford Review of Economic Policy, Vol. 28, Iss. 1, 2012-03 ,pp. : 93-113

Oxford University Press

Access to resources Recommend Favorite

How do CPA Firms Perceive Marketing and Advertising? A Hong Kong Experience

By Yau Oliver H.M.   Wong Thomas  

European Journal of Marketing, Vol. 24, Iss. 2, 1990-02 ,pp. : 43-54

Emerald Group Publishing Ltd

Access to resources Recommend Favorite