How to Produce Successful Advertising

Author: Tinson Julie  

Publisher: Palgrave Macmillan Ltd

ISSN: 1479-182X

Source: The Journal of Database Marketing, Vol.10, Iss.1, 2002-09, pp. : 90-91

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Abstract

How to Produced Successful Advertising; Author: A D Farbey; Reviewer: Julie Tinson. Real-Time Marketing: New Rules For The New Media; Author: James Morris-Lee; Reviewer: Paul BartlettJournal of Database Marketing (2002) 10, 90-91; doi:10.1057/palgrave.jdm.3240097