Author： Ranjan Jayanthi Bhatnagar Vishal
Publisher： Emerald Group Publishing Ltd
ISSN： 1750-5933
Source： Direct Marketing: An International Journal, Vol.2, Iss.4, 2008-10, pp. : 239-247
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Gearing up for CRM: Antecedents to successful implementation
By Hansotia B
The Journal of Database Marketing, Vol. 10, Iss. 2, 2002-12 ,pp. :
Access to resources
Recommend
