A Bayesian Approach to Modeling Purchase Frequency

Author： Jen L.  

Publisher： Springer Publishing Company

ISSN： 0923-0645

Source： Marketing Letters, Vol.14, Iss.1, 2003-02, pp. : 5-20

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Relationships between desired attributes, consequences and purchase frequency

By Min Soonhong   Overby Jeffrey W.   Im Kun Shin  

Journal of Consumer Marketing, Vol. 29, Iss. 6, 2012-09 ,pp. : 423-435

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Modeling regret effects on consumer post-purchase decisions

By Bui My   Krishen Anjala S.   Bates Kenneth  

European Journal of Marketing, Vol. 45, Iss. 7-8, 2011-07 ,pp. : 1068-1090

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Modeling supplier risks using Bayesian networks

By III Archie Lockamy   McCormack Kevin  

Industrial Management & Data Systems, Vol. 112, Iss. 2, 2012-03 ,pp. : 313-333

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Online trust antecedents and their consequences on purchase intention: An integrative approach

By Mansour Kaouther Ben   Kooli Kaouther   Utama Rizky  

Journal of Customer Behaviour, Vol. 13, Iss. 1, 2014-01 ,pp. : 25-42

Westburn Publishers Ltd

Access to resources Recommend Favorite

Factors affecting consumer's green product purchase decisions: an empirical approach

By Pandey Neeraj  

International Journal of Business Competition and Growth, Vol. 2, Iss. 4, 2012-10 ,pp. : 341-356

Inderscience Publishers

Access to resources Recommend Favorite