Variety-Seeking and Time of Day: Why Leader Brands Hope Young Adults Shop in the Afternoon, but Follower Brands Hope for Morning

Author： Roehm Harper  

Publisher： Springer Publishing Company

ISSN： 0923-0645

Source： Marketing Letters, Vol.15, Iss.4, 2004-12, pp. : 213-221

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Why are all financial services brands not great?

By Chernatony Leslie de   Cottam Susan  

Journal of Product and Brand Management, Vol. 15, Iss. 2, 2006-02 ,pp. : 88-97

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Strong brands and corporate brands

By Kay Mark J.  

European Journal of Marketing, Vol. 40, Iss. 7-8, 2006-07 ,pp. : 742-760

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Silence of the brands

By Salzer-Mörling Miriam   Strannegård Lars  

European Journal of Marketing, Vol. 38, Iss. 1-2, 2004-01 ,pp. : 224-238

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Retail buyer beliefs, attitude and behavior toward pioneer and me-too follower brands: A comparative study of Japan and the USA

By Alpert Frank   Kamins Michael   Sakano Tomoaki   Onzo Naoto   Graham John  

International Marketing Review, Vol. 18, Iss. 2, 2001-05 ,pp. : 160-187

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Young consumers and perception of brands in Hong Kong: a qualitative study

By Chan Kara  

Journal of Product and Brand Management, Vol. 15, Iss. 7, 2006-12 ,pp. : 416-426

Emerald Group Publishing Ltd

Access to resources Recommend Favorite