The Role of Ordinary Evaluations in the Market for Popular Culture: Do Consumers Have “Good Taste”?

Author: Holbrook Morris  

Publisher: Springer Publishing Company

ISSN: 0923-0645

Source: Marketing Letters, Vol.16, Iss.2, 2005-04, pp. : 75-86

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract