Author： Erdem Tülin Srinivasan Kannan Amaldoss Wilfred Bajari Patrick Che Hai Ho Teck Hutchinson Wes Katz Michael Keane Michael Meyer Robert Reiss Peter
Publisher： Springer Publishing Company
ISSN： 0923-0645
Source： Marketing Letters, Vol.16, Iss.3-4, 2005-12, pp. : 225-237
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