Models of Multi-Category Choice Behavior

Author： Seetharaman P.   Chib Siddhartha   Ainslie Andrew   Boatwright Peter   Chan Tat   Gupta Sachin   Mehta Nitin   Rao Vithala   Strijnev Andrei  

Publisher： Springer Publishing Company

ISSN： 0923-0645

Source： Marketing Letters, Vol.16, Iss.3-4, 2005-12, pp. : 239-254

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