Investigating the Effects of a Line Extension or New Brand Introduction on Market Structure

Author： Chintagunta P.K.  

Publisher： Springer Publishing Company

ISSN： 0923-0645

Source： Marketing Letters, Vol.7, Iss.4, 1996-10, pp. : 319-328

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

A framework for brand revitalization through an upscale line extension

By Munthree Shantini   Bick Geoff   Abratt Russell  

Journal of Product and Brand Management, Vol. 15, Iss. 3, 2006-04 ,pp. : 157-167

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

A new brand's behaviour in an established market

By Hoek Janet   Kearns Zane   Wilkinson Kathryn  

Journal of Product and Brand Management, Vol. 12, Iss. 1, 2003-03 ,pp. : 52-65

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Effects of evaluative criteria on fashion brand extension

By Forney Judith C   Park Eun Joo   Brandon Lynn  

Journal of Fashion Marketing and Management, Vol. 9, Iss. 2, 2005-02 ,pp. : 156-165

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Brand extension feedback effects: towards a mediated framework

By Dwivedi Abhishek   Merrilees Bill  

Journal of Consumer Marketing, Vol. 30, Iss. 5, 2013-07 ,pp. : 450-461

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

An examination of the effects of perceived difficulty of manufacturing the extension product on brand extension attitudes

By John Mariadoss Babu  

Journal of the Academy of Marketing Science, Vol. 38, Iss. 6, 2010-12 ,pp. : 704-719

Springer Publishing Company

Access to resources Recommend Favorite