Predisposing the Decision Maker Versus Framing the Decision: A Consumer-Manipulation Approach to Dynamic Preference

Author： Gibbs B.  

Publisher： Springer Publishing Company

ISSN： 0923-0645

Source： Marketing Letters, Vol.8, Iss.1, 1997-01, pp. : 71-83

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Focal versus background goals in consumer financial decision-making

By Aspara Jaakko   Chakravarti Amitav   Hoffmann Arvid O. I.  

European Journal of Marketing, Vol. 49, Iss. 7-8, 2015-07 ,pp. : 1114-1138

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

A decision tree approach to modeling the private label apparel consumer

By Moore Marguerite   Carpenter Jason M.  

Marketing Intelligence & Planning, Vol. 28, Iss. 1, 2010-01 ,pp. : 59-69

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Consumer Policy Decision Making

By  

SourceOECD Industry, Services & Trade, Vol. 2010, Iss. 10, 2010-06 ,pp. : 105-119

OECD Publishing

Access to resources Recommend Favorite

Decision theory in consumer research

By Rowan J.  

European Journal of Marketing, Vol. 1, Iss. 1, 1967-06 ,pp. : 35-41

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The consumer decision-making process

By Pellémans Paul A.  

European Journal of Marketing, Vol. 5, Iss. 2, 1993-12 ,pp. : 8-21

Emerald Group Publishing Ltd

Access to resources Recommend Favorite