Is the Internet Changing the Dominant Logic of Marketing?

Author： Brannback M.  

Publisher： Elsevier

ISSN： 0263-2373

Source： European Management Journal, Vol.15, Iss.6, 1997-12, pp. : 698-707

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Customer complaint behaviour from the perspective of the service-dominant logic of marketing

By Tronvoll Bård  

Managing Service Quality, Vol. 17, Iss. 6, 2007-11 ,pp. : 601-620

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The service revolution and its marketing implications: service logic vs service-dominant logic

By Grönroos Christian   Gummerus Johanna  

Managing Service Quality, Vol. 24, Iss. 3, 2014-05 ,pp. : 206-229

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Loyalty, the Internet and the weather: the changing nature of marketing information systems?

By Rowley Jennifer  

Management Decision, Vol. 37, Iss. 6, 1999-08 ,pp. : 514-519

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Dominant organizational logic as an impediment to collaboration

By Boivin Caroline   Roch Joanne  

Management Decision, Vol. 44, Iss. 3, 2006-03 ,pp. : 409-422

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Developing a dominant logic of strategic innovation

By Sammut-Bonnici Tanya   Paroutis Sotirios  

Management Research Review, Vol. 36, Iss. 10, 2013-09 ,pp. : 924-938

Emerald Group Publishing Ltd

Access to resources Recommend Favorite