The impact of need for social affiliation and consumer relationship proneness on behavioural intentions: an empirical study in a hairdresser's context

Author: Bloemer J.   Odekerken-Schroder G.   Kestens L.  

Publisher: Elsevier

ISSN: 0969-6989

Source: Journal of Retailing and Consumer Services, Vol.10, Iss.4, 2003-07, pp. : 231-240

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Abstract