Where innovation processes make a difference in products' short- and long-term market success

Author: Enzing Christien M.   Batterink Maarten H.   Janszen Felix H.A.   Omta S.W.F. (Onno)  

Publisher: Emerald Group Publishing Ltd

ISSN: 0007-070X

Source: British Food Journal, Vol.113, Iss.7, 2011-07, pp. : 812-837

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