Consumers' experience of spelt porridge and sea buckthorn juice: The roles of product claims and need for cognition

Author: Paasovaara Rami   Luomala Harri T.  

Publisher: Emerald Group Publishing Ltd

ISSN: 0007-070X

Source: British Food Journal, Vol.113, Iss.7, 2011-07, pp. : 853-870

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Abstract