Market orientation and marketing management of traditional food producers in the EU

Author: Gellynck Xavier   Banterle Alessandro   Kühne Bianka   Carraresi Laura   Stranieri Stefanella  

Publisher: Emerald Group Publishing Ltd

ISSN: 0007-070X

Source: British Food Journal, Vol.114, Iss.4, 2012-04, pp. : 481-499

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Abstract