Credit Card Development Strategies for the Youth Market: The Use of Conjoint Analysis

Author: Kara Ali   Kaynak Erdener   Kucukemiroglu Orsay  

Publisher: Emerald Group Publishing Ltd

ISSN: 0265-2323

Source: The International Journal of Bank Marketing, Vol.12, Iss.6, 1994-06, pp. : 30-36

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Abstract