Marketing financial services to Hispanic American consumers: a portfolio-centric analysis

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Journal of Services Marketing, Vol. 20, Iss. 1, 2006-01 ,pp. : 37-50

Emerald Group Publishing Ltd

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Interest rate fluctuations and the UK financial services industry

By Artikis Panayiotis G.   Kalotychou Elena   Staikouras Sotiris K.  

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Issues of creative communication tactics and positioning strategies in the UK plastic card services industry

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Problem situations triggering line pruning in financial services: evidence from the UK

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An experiment in changing corporate image in the financial services industry in the UK

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