Seven best practices for creating a sales culture: transitioning from an internally-focused, transaction-oriented culture to a customer-focused, sales-oriented culture

Author： Shemwell Donald J   Yavas Ugur  

Publisher： Emerald Group Publishing Ltd

ISSN： 0265-2323

Source： The International Journal of Bank Marketing, Vol.16, Iss.7, 1998-07, pp. : 293-298

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