Effectiveness of Relational and Transactional cultures in commercial banking: putting client-value into the competing values model

Author: Paulin Michèle   Ferguson Ronald J   Payaud Marielle  

Publisher: Emerald Group Publishing Ltd

ISSN: 0265-2323

Source: The International Journal of Bank Marketing, Vol.18, Iss.7, 2000-07, pp. : 328-337

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Abstract