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Author: Diacon Stephen
Publisher: Emerald Group Publishing Ltd
ISSN: 0265-2323
Source: The International Journal of Bank Marketing, Vol.22, Iss.3, 2004-03, pp. : 180-199
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Abstract
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Do consumers know what they want?
Journal of Consumer Marketing, Vol. 18, Iss. 5, 2001-08 ,pp. :
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