The impact of salesperson transformational leadership behavior on customer relationship marketing behavior: A study of the Sri Lankan corporate banking sector

Author: Jayakody J.A.S.K.   Sanjeewani W.M.A.  

Publisher: Emerald Group Publishing Ltd

ISSN: 0265-2323

Source: The International Journal of Bank Marketing, Vol.24, Iss.7, 2006-12, pp. : 461-474

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Abstract