Mobile banking rollout in emerging markets: evidence from Brazil

Author： Cruz Pedro   Neto Lineu Barretto Filgueiras   Muñoz-Gallego Pablo   Laukkanen Tommi  

Publisher： Emerald Group Publishing Ltd

ISSN： 0265-2323

Source： The International Journal of Bank Marketing, Vol.28, Iss.5, 2010-01, pp. : 342-371

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