Trust-based segmentation: Preliminary evidence from technology-enabled bank channels

Author: Dimitriadis Sergios   Kouremenos Athanasios   Kyrezis Nikolaos  

Publisher: Emerald Group Publishing Ltd

ISSN: 0265-2323

Source: The International Journal of Bank Marketing, Vol.29, Iss.1, 2011-02, pp. : 5-31

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