Understanding the consumption process through in-branch and e-mortgage service channels: A first-time buyer perspective

Author： Coughlan Jane   Macredie Robert D.   Patel Nayna  

Publisher： Emerald Group Publishing Ltd

ISSN： 0265-2323

Source： The International Journal of Bank Marketing, Vol.29, Iss.2, 2011-03, pp. : 148-167

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