Pre-purchase satisfaction and first-time buyer behaviour: some preliminary evidence

Author: Simintiras Antonis   Diamantopoulos Adamantios   Ferriday Judith  

Publisher: Emerald Group Publishing Ltd

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.31, Iss.11-12, 1997-11, pp. : 857-872

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Abstract