Author： Bodur Muzaffer Cavusgil S. Tamer
Publisher： Emerald Group Publishing Ltd
ISSN： 0309-0566
Source： European Journal of Marketing, Vol.19, Iss.2, 1993-12, pp. : 5-16
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Abstract
Contrasts a group of exporters based on their choice of traditional versus newer export markets. Uses a sample of 88 Turkish exporters, contrasting the two groups (traditional and export) with respect to: organizational and resource characteristics; information use behaviour; criteria used in assessment of export markets; and levels of involvement in international market research. Reveals that the results indicate a lack of a planned systemic approach to exporting from both groups.
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