Author: Mercer J.A.T.
Publisher: Emerald Group Publishing Ltd
ISSN: 0309-0566
Source: European Journal of Marketing, Vol.19, Iss.4, 1993-12, pp. : 13-22
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Fashion Life Cycles and Extension Theory
By Reed Richard
European Journal of Marketing, Vol. 21, Iss. 3, 1993-12 ,pp. :