Author: Moss Charles Derek Richardson Bill
Publisher: Emerald Group Publishing Ltd
ISSN: 0309-0566
Source: European Journal of Marketing, Vol.19, Iss.6, 1993-12, pp. : 5-11
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
The International Journal of Bank Marketing, Vol. 20, Iss. 4, 2002-06 ,pp. :
From customer satisfaction to profitability
By Yeung Matthew C. H. Ennew Christine T.
Journal of Strategic Marketing, Vol. 8, Iss. 4, 2000-12 ,pp. :
Customer Satisfaction and Price Tolerance
Marketing Letters, Vol. 7, Iss. 3, 1996-07 ,pp. :
The 'Burden' of Key Customer Relationships
Journal of Customer Behaviour, Vol. 2, Iss. 2, 2003-06 ,pp. :