Using versus Choosing: The Relationship of the Consumption Experience to Reasons for Purchasing

Author: Holbrook Morris B.   Lehmann Donald R.   O'Shaughnessy John  

Publisher: Emerald Group Publishing Ltd

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.20, Iss.8, 1993-12, pp. : 49-62

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Abstract