Author： Segal Madhav N. Johar J.S.
Publisher： Emerald Group Publishing Ltd
ISSN： 0309-0566
Source： European Journal of Marketing, Vol.26, Iss.4, 1992-04, pp. : 21-33
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Knowledge that matters: Improving the effectiveness of innovation decisions
Strategic Direction, Vol. 19, Iss. 11, 2003-11 ,pp. :
Access to resources
Recommend
Network analysis and marketing decisions
By Howard Keith
European Journal of Marketing, Vol. 6, Iss. 4, 1993-12 ,pp. :
Judging marketing mix effectiveness
Marketing Intelligence & Planning, Vol. 30, Iss. 5, 2012-07 ,pp. :