The Visual Components of Print Advertising: A Five-country Cross-cultural Analysis

Author： Cutler Bob D.   Javalgi Rajshekhar G.   Erramilli M. Krishna  

Publisher： Emerald Group Publishing Ltd

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.26, Iss.4, 1992-04, pp. : 7-20

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